That said, some of these gimmicks really work. And some of them are just – well, just gimmicks. In this video I provide a quick look at four I've tried, with mixed results.
I've blogged before about two of the specialized mascaras I really like. Urban Decay's Supercurl Curling Mascara made my "best of 2011 beauty" list, and Maybelline Volum' Express The Falsies has made the blog a few times, including a post of its very own back in 2010. In the video, I talk about how I use each one; they both have unique properties and require some special handling.
Also, no matter how many times I type it out, "Volum' Express" never stops seeming like a silly name. I mean, what's with the apostrophe? What is that conspicuously missing E really supposed to convey?
Two gimmicky mascaras that disappoint: Physician's Formula Shimmer Strips Custom Eye Enhancing Mascara Duo in Glam Brown Eyes has a brush that is just as oversized and unwieldy as its name, and the bonus bronze highlighting mascara doesn't do a thing for me. (Besides which, just because I have brown eyes doesn't mean bronze is a good color for me. Brown-eyed girls can have cool-toned skin, you know.) And L'Oréal Telescopic Explosion Carbon Black Mascara, with its strange, ball-shaped wand, just wasn't happening for me.
More detail in the video, including a rambling story about how I used to wear blue mascara when I was in elementary school and a lot of strange hand gestures as I try to explain how I use various mascara wands. Enjoy!