For this post, I do have some photos (as you'll see), and if you do a Google image search for today's product you'll turn up, oh, about 1.5 million results (seriously). So they're out there if you're dying for them.
Let me just begin by saying that when I first saw the Maybelline Color Tattoo 24hr eye shadows at Target, I didn't intend to try them. If there is any scenario in which I am going to be wearing eye shadow for 24 hours, it would almost certainly have to involve me drinking a magnum of champagne and passing out for a long, long time. But then I started seeing people on Twitter comparing them to MAC Paint Pots, so I figured for six bucks (as opposed to $18 for a Paint Pot), I should give them a try.
I'd only planned to get one, but Fred Meyer had a buy-one-get-one-free deal, so I took home two. Tough as Taupe is a creamy neutral with the very barest hint of shimmer (you really have to look for it).
Too Cool is a frosty white with noticeably more shimmer.
My first reaction: These are a lot like Paint Pots. They're smooth and creamy and very pigmented. So when I was back at Fred Meyer later that week, and since the sale was still going on, I picked up two more: Edgy Emerald and Painted Purple, both shimmery.
I've been wearing one or more of these shadows almost every day for the past two weeks, either on their own or as a base under powder eye shadow. I have to say, I actually like the consistency and the wear better than MAC Paint Pots. I wouldn't use a Paint Pot without a primer underneath, but I've been wearing the Color Tattoo shadows with nothing underneath, and I haven't had any problems with creasing. I do recommend applying them in thin layers and building up to the amount of color you want. I think they would crease if applied thickly.
There also seems to be an inverse relationship between the amount of shimmer and the ease of application of each shade. Tough as Taupe has the least shimmer (really, practically none), and it has the smoothest, most perfect consistency. I've been wearing it almost every day. Too Cool is the most shimmery, and it's the shade I've had the biggest challenge getting to apply evenly. (I've been using my fingers.) Again, thin layers work best.
If I had to pick only one of these to own, I'd absolutely pick Tough as Taupe. It's a really pretty neutral that I think is probably versatile enough to work with a lot of different complexions.
I did sleep in Tough as Taupe (with L'Oréal's new Infallible long-wearing powder shadow over the top), just to be able to say I'd worn it for 24 hours. The result was not pretty. I don't imagine (or hope) I'll ever be able to effectively judge whether any 24-hour makeup lasts through 24 waking hours on my face.
Regardless, at around $6 (note to Anchorage readers: Color Tattoo shadows are regularly $6.99 at Fred Meyer but only $5.99 at Target), these creme shadows are a good deal and a great alternative to MAC Paint Pots and other high-end creme shadows. It would be nice to see the color selection expand, too; currently, there are 10 shades in the line, but I'd love to see more.
Maybelline Color Tattoo by Eye Studio 24hr Eyeshadow
Bottom line: 24 hours of wear? Probably not. But still a great deal for a good quality cream shadow.
Tip: Build the color in thin layers, using your fingers and letting each layer set before you add more.